Entrepreneurship and Business Model Innovation


Sales and Marketing

Unit Code
Level 5
Distance Learning
Class Room
Unit Code
Level 5
Distance Learning Fee
Face to Face Fee
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Total Fee £1600

£2360 (£1600 during the tuition waiver period)

Please see the Tuition Fee section to see if you are eligible for a scholarship.
Course Overview

The "Entrepreneurship and Business Models" module offers a transformative journey for learners, empowering them to assess, construct, and implement both new and existing business models. This module is grounded in cutting-edge business models and research, incorporating innovation strategy to provide a comprehensive and contemporary approach. Participants will be exposed to an integrated framework that encompasses the essential elements of business model content and design processes. The unit's primary objective is to equip learners with the skills to strategically analyze, ideate, and develop business models effectively. Designed for aspiring entrepreneurs, those seeking to manage venture-backed startups, or professionals in management consulting or corporate settings, the module covers a diverse range of topics, including strategy, marketing, entrepreneurship, organisational design, and finance. By the end of this module, learners will be well-prepared to embark on entrepreneurial endeavors, manage innovative startups, or contribute significantly to business growth and success in a dynamic and ever-evolving business landscape.

Course Content

Introduction to the module

Introduction To Business Model

  • Definition and Importance of Business Models
  • Business Model and Innovation
  • Business Model Innovation
  • Entrepreneurship and Business Model Innovation
  • Applying Business Model Innovation

Customer Value Proposition

  • Explain the Concepts of Customer Value Proposition (CVP)
  • Apply the CVP to add Financial Value to a startup

Market Segmentation and Strategy

  • Segment Different Markets and Customers
  • Compare and Contrast Different Market Opportunities through Value Proposition Concepts
  • Design A Business Strategy
  • Identifying Competitive Advantage and Value Proposition
  • The Pros and Cons of Each Customer Value Proposition

Business Model Canvas

  • Components of the Business Canvas
  • Creating and Designing  Business Model Canvas for a Startup
  • Startup's Feasibility Using the Business Model Canvas Concept

Pitching and Presenting Business Models

  • Effective Pitching and Presentation Skills
  • Presenting Business Models
  • Persuasive and Convincing Pitch for Business Model

Implementation of Business Models

  • Key Factors for Successful Implementation of Business Model
  • Potential Challenges and Risks Associated with Business Model Implementation
  • Plan for Implementing Business Model
  • The Roles and Responsibilities of Team Members Involved in Implementation
  • Monitor and Evaluate the Effectiveness of the Business Model
  • How to Collect and Use Data to Identify Areas for Improvement and Optimization

Ethics and Sustainability in Business Model Innovation

  • Ethical Implications of Business Model Innovation
  • Sustainability Implications of Business Model Innovation
  • Sustainable and Ethical Business Models
Learning Outcome & Assessment Criteria

1.  Learn the fundamentals of the business model innovation and entrepreneurship through a combination of theory and practice and direct experience with existing businesses

  1. Describe the business model and its four essential components
  2. Critically evaluate the role of entrepreneurship in business model innovation
  3. Apply business model innovation theories and concepts to develop a new or improved business model for an existing business

2.  Understand and assess an entrepreneurial process and the critical components of a business model, such as the significance of the customer value proposition

  1. Explain the concepts of customer value proposition (CVP)
  2. Create and analyse a business using the CVP concept
  3. Apply the CVP to add financial value to a startup

3.  Learn about customer value propositions and how to find your target customers

  1. Demonstrate the capability to segment different markets and customers
  2. Compare and contrast different market opportunities through value proposition concepts
  3. Design a business strategy and model considering the pros and cons of each customer value proposition

4.  Describe the components of the business model canvas

  1. Explain and describe the nine components of the business canvas
  2. Create and design a business model canvas for a startup
  3. Analyse and justify a startup's feasibility using the business model canvas concept
  • The assessment strategy for this course is designed to test all the learning outcomes.
  • Learners must demonstrate successful achievement of all learning outcomes to pass the course.
Assessment Marking Criteria


Citizens of the following countries are eligible for a 50% scholarship upon writing a personal statement. All scholarships are to be approved by the Academic Board. The list of countries are: Sri Lanka, Indonesia, Philippines, Bhutan, Morocco, Vietnam, Papua New Guinea, Laos, Cambodia, India, Nigeria, Ghana, Bangladesh, Laos, Myanmar, Pakistan, Nepal and South Africa. Please talk to your student counselor and ask for the Coupon Code to get the 50% Tuition Waiver.

  • The assessment criteria for a pass will be presented with the summative exercise.
  • Further information and guidance on the assessment will be made available through the tutor.
Unit Pass Requirements

To pass the unit a 40% overall grade must be achieved.

Frequently Asked Questions
What is included in the cost of my programme?
  • All course material, including online modules and written assignments
  • Unlimited personal tutor support with online sessions
  • Dedicated student support
  • Access to an online community learning forums
  • Assignment marking and feedback
Am I eligible for this programme?

You are eligible if you meet our stipulated entry requirements.

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