Strategic Planning Principles

Project Management

Interpersonal Skills and Self-Improvement

Unit Code
Level 7
Distance Learning
Class Room
Unit Code
Level 7
Distance Learning Fee
Face to Face Fee
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Total Fee £1600

£2360 (£1600 during the tuition waiver period)

Please see the Tuition Fee section to see if you are eligible for a scholarship.
Course Overview

This course is about the value of the strategic planning process in formulating appropriate strategies and designing a plan that will be supported by stakeholders and other organisational leaders. The critical review of the plan and its success is also addressed in the course.

Course Content

Introduction to the module


  • What is strategic planning
  • The importance of strategic planning
  • The benefits
  • Good and bad strategy

The strategic planning process

  • What is the strategy process?
  • The steps involved in creating an effective strategy
  • key elements of your strategic plan

Mission, Vision and Values

  • Creating a mission
  • Creating a vision
  • The importance of organizational values
  • Developing appropriate values

The environment

  • Competitive life cycle
  • Stakeholder analysis
  • SWOT analysis
  • PESTEL analysis
  • Porter's five competitive forces
  • Strategic issues
  • Internationalization

Developing the Strategy

  • Effective decision making
  • Balancing capability and resources
  • Establishing strategic goals
  • Developing supporting strategies
  • The balanced scorecard
  • Evaluating strategies

Innovation and Strategy

  • Redefining the organization
  • Challenging assumptions
  • Innovation regarding the customer, product and business model
  • Creating an innovative culture to create strategy

Strategic Concerns in Competitive Environment

  • What is competitive environment in strategic management
  • How to balance the needs of diverse stakeholders
  • Turning Analysis into Strategic Plans
Learning Outcome & Assessment Criteria

1.  Be able to conceive and analyse strategic options

  1. Critically analyse and identify the organisation’s strategic aims and objectives including the approach adopted to strategic planning
  2. Determine alternative strategic options available and the implications for the organisation
  3. Critically evaluate the impact of stakeholder expectations on a strategic plan and the planning horizon

2.  Be able to formulate a strategic plan

  1. Critically evaluate the strategic options available to the organisation over the existing planning horizon and factoring in wider context market and competitor impacts
  2. Assess and determine the priorities and feasibility of alternative options over the existing planning horizon
  3. Carry out a risk assessment of the preferred strategy and alternatives
  4. Identify, justify and articulate the selected strategies within the plan and address any potential problems
  5. Produce a strategic plan and its components to achieve the selected strategic direction

3.  Be able to implement, evaluate, monitor and review the strategic plan

  1. Critically review the organisational and market factors to be considered in the implementation of the strategic plan
  2. Determine and apply a range of tools and concepts to monitor and review the strategic plan
  3. Determine the impact of the strategic plan on the organisation’s direction and achievement of the organisation’s objectives
  • The assessment strategy for this course is designed to test all the learning outcomes.
  • Learners must demonstrate successful achievement of all learning outcomes to pass the course.
Assessment Marking Criteria


Citizens of the following countries are eligible for a 50% scholarship upon writing a personal statement. All scholarships are to be approved by the Academic Board. The list of countries are: Sri Lanka, Indonesia, Philippines, Bhutan, Morocco, Vietnam, Papua New Guinea, Laos, Cambodia, India, Nigeria, Ghana, Bangladesh, Laos, Myanmar, Pakistan, Nepal and South Africa. Please talk to your student counselor and ask for the Coupon Code to get the 50% Tuition Waiver.

  • The assessment criteria for a pass will be presented with the summative exercise.
  • Further information and guidance on the assessment will be made available through the tutor.
Unit Pass Requirements

To pass the unit a 40% overall grade must be achieved.

Frequently Asked Questions
What is included in the cost of my programme?
  • All course material, including online modules and written assignments
  • Unlimited personal tutor support with online sessions
  • Dedicated student support
  • Access to an online community learning forums
  • Assignment marking and feedback
Am I eligible for this programme?

You are eligible if you meet our stipulated entry requirements.

Standard ROUTE

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Access to LMS

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Complete in 12 months

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Complete in 6 months

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