Growth Strategies in Expanding Businesses

Sales and Marketing

Interpersonal Skills and Self-Improvement

Unit Code
Level 5
Distance Learning
Class Room
Unit Code
Level 5
Distance Learning Fee
Face to Face Fee
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Total Fee £1600

£2360 (£1600 during the tuition waiver period)

Please see the Tuition Fee section to see if you are eligible for a scholarship.
Course Overview

The course is designed to help learners understand what is expected from them in working for a growing organisation. The three units explore the relationship between enterprising behaviour and business success, the different ways in which firms can grow and the different types of business that they might be expected to work in. To introduce the concept of working for and managing creatively within a smaller growth organisation.

This course examines how the small business grows, reasons for success and how best to manage available growth options. This will give the learner a greater understanding of fast growth organisations in both private and social sectors of the economy. Learners will develop skills to support their ability to understand business strategy and development with an emphasis on business growth.

Course Content

Introduction to the module


  • What are business models? This content is graded
  • What is a growing organization?
  • Importance of business model

Understanding business model

  • Value proposition
  • Startup cost
  • Market strategy
  • Market demand
  • Investment

Four phases of growing an organization

  • Phase One: The View—Corporate Commitment to Learning and Desire for Growth
  • Phase Two: The Viability—Assessment of Needs and Verification of Direction
  • Phase Three: The Vision—Structured Learning Approaches and Development Methodologies
  • Phase Four: The Value

Types of Business Models

  • Subscription models
  • Bundling model
  • Freemium model
  • Razor blades model
  • Product to service model
  • Leasing model

Component of Business Model

  • Value Proposition and Market Segment
  • Value Chain Structure
  • Revenue Generation Strategies
  • Position in the Market
  • Long-Term Strategy

Main objectives of business model

  • Dedicating enough time for planning
  • Create goals and objectives
  • Evaluating performance
  • Arranging financial resources
  • Keep your goals ’SMART’.
  • Performing SWOT Analysis
Learning Outcome & Assessment Criteria

1.  Examine growth options and the resource implications on organization structures and operations

  1. Examine growth options and the resource implications on organization structures and operations
  2. Develop an appreciation of different business models and how performance and success of ventures may be evaluated
  3. Evaluate environmental scanning and how growth options may be analysed

2.  Develop an appreciation of different business models and how performance and success of ventures may be evaluated

  1. Analyse different business models and their revenue streams
  2. Identify and recommend ways in which business performance can be measured and new ventures evaluated
  3. Provide examples of innovation in businesses and comment on their success

3.  Evaluate environmental scanning and how growth options may be analysed

  1. Use environmental scanning as a tool to identify business opportunities
  2. Analyse businesses that have successfully used environmental scanning
  3. Provide examples of strategic fit in determining growth options
  • The assessment strategy for this course is designed to test all the learning outcomes.
  • Learners must demonstrate successful achievement of all learning outcomes to pass the course.
Assessment Marking Criteria


Citizens of the following countries are eligible for a 50% scholarship upon writing a personal statement. All scholarships are to be approved by the Academic Board. The list of countries are: Sri Lanka, Indonesia, Philippines, Bhutan, Morocco, Vietnam, Papua New Guinea, Laos, Cambodia, India, Nigeria, Ghana, Bangladesh, Laos, Myanmar, Pakistan, Nepal and South Africa. Please talk to your student counselor and ask for the Coupon Code to get the 50% Tuition Waiver.

  • The assessment criteria for a pass will be presented with the summative exercise.
  • Further information and guidance on the assessment will be made available through the tutor.
Unit Pass Requirements

To pass the unit a 40% overall grade must be achieved.

Frequently Asked Questions
What is included in the cost of my programme?
  • All course material, including online modules and written assignments
  • Unlimited personal tutor support with online sessions
  • Dedicated student support
  • Access to an online community learning forums
  • Assignment marking and feedback
Am I eligible for this programme?

You are eligible if you meet our stipulated entry requirements.

Standard ROUTE

Easy Monthly Payments


Access to LMS

Easy 12 instalments

Complete in 12 months

Unlimited tutor support

Requires submitting 1 assignment per month



Easy Monthly Payments


Access to LMS

Easy 6 instalments

Complete in 6 months

Priority support

Unlimited tutor support

Requires submitting 2 assignments per month

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Access to LMS

No monthly payments

Complete at your own pace

Priority support

Unlimited tutor support

Dedicated counselor

No additional bank charges

Career guidance & advise

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