Effective Organizational Communications

Administration and Secretarial

Unit Code
Level 4
Distance Learning
Class Room
Unit Code
Level 4
Distance Learning Fee
Face to Face Fee
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Total Fee £1600

£2360 (£1600 during the tuition waiver period)

Please see the Tuition Fee section to see if you are eligible for a scholarship.
Course Overview

This course is divided into three parts and examines communications at an organisational level, interpersonal communications and managing internal and external communications. Effective communications are vital to the success of any organisation, to ensure understanding, involvement and commitment to organisational policies and procedures. 

This course will help managers explore the links between good communications and the development of workforce understanding and commitment to change by considering what is meant by good communications practice. It will then help them look at their communication skills as well as how to improve links between their team, other parts of the organisation and beyond.

Course Content

Introduction to the module 

Effective business communication 

  • Why is it important to communicate well? 
  • What is communication 
  • Communication in context 
  • Your Responsibilities as a Communicator
  • Additional Resources

Delivering your message 

  • What is language?
  • Messages
  • Principles of Verbal Communication
  • Language Can be an Obstacle to Communication
  • Emphasis Strategies
  • Improving Verbal Communication

Understanding your audience

  • Self-Understanding Is Fundamental to Communication
  • Perception
  • Difference in perception
  • Getting to Know Your Audience
  • Listening and Reading for Understanding

Presentation Organization

  • Rhetorical Situation
  • Strategies for Success
  • The 9 Cognate Strategies
  • Purpose and Central Idea Statements
  • Research
  • Organizational Models for Presentations
  • Outlining Your Presentation
  • Transitions

Developing Presentations

  • Methods of presentation delivery
  • Preparing for your delivery
  • Practicing Your Delivery
  • What to Do When Delivering Your Speech

Presentation to inform

  • Functions of the Presentation to Inform
  • Types of Presentations to Inform
  • Adapting Your Presentation to Teach
  • Preparing Your Speech to Inform
  • Creating an Informative Presentation

Presentations to Persuade

  • Principles of Persuasion
  • Presentations that Persuade
  • Making An Argument
  • Speaking Ethically and Avoiding Fallacies
  • Additional Tools: Using Canva for Presentations

Group Communication, Teamwork , and Leadership

  • What Is a Group?
  • Group Life Cycles and Member Roles
  • Group Problem Solving
  • Business And Professional Meeting
  • Teamwork And Leadership
  • Additional Resources

Intrapersonal and Interpersonal Cummunication

  • What is intrapersonal communication?
  • Self-Concepts and Dimension of Self
  • Interpersonal Needs
  • Social Penetration Theory
  • Rituals of Conversation and Interviews
  • Conflict in the work environment
  • Additional Resources

Intercultural and International Communication

  • Intercultural Communication
  • Common Cultural Characteristics
  • International Communication and the Global Marketplace
  • Styles of Management

Digital Media and Communication

  • Digital and social media
  • Online Engagement
  • Your Digital Footprint
Learning Outcome & Assessment Criteria

1.  Analyse communications in organisations

  1. Understand the importance of effective communications in organisations
  2. Identify and explain communication practices and systems that allow organisation policy and procedures to be understood and followed; and how ideas, new initiatives and developments can be shared
  3. Evaluate how workforce commitment to organisational change can be achieved using different communication practices
  4. Analyse communication barriers and weaknesses and remedies to such problems

2.  Understand and develop personal interpersonal communications

  1. Explain interpersonal communications and communication styles
  2. Show awareness of personal interpersonal communication skills and provide evidence of your skills including presentation style, meetings management and networking
  3. Apply approaches to improve personal communication style

3.  Evaluate the management of internal and external workplace communications

  1. Identify and explain how management can support teams and other groups, departments or sections within and outside an organisation to communicate effectively
  2. Investigate organisational practices that support internal and external workplace communications
  3. Evaluate communication tools, approaches and practices that support effective internal and external communications
  4. Plan improvements in workplace communications and implement the plan
  • The assessment strategy for this course is designed to test all the learning outcomes.
  • Learners must demonstrate successful achievement of all learning outcomes to pass the course.
Assessment Marking Criteria


Citizens of the following countries are eligible for a 50% scholarship upon writing a personal statement. All scholarships are to be approved by the Academic Board. The list of countries are: Sri Lanka, Indonesia, Philippines, Bhutan, Morocco, Vietnam, Papua New Guinea, Laos, Cambodia, India, Nigeria, Ghana, Bangladesh, Laos, Myanmar, Pakistan, Nepal and South Africa. Please talk to your student counselor and ask for the Coupon Code to get the 50% Tuition Waiver.

  • The assessment criteria for a pass will be presented with the summative exercise.
  • Further information and guidance on the assessment will be made available through the tutor.
Unit Pass Requirements

To pass the unit a 40% overall grade must be achieved.

Frequently Asked Questions
What is included in the cost of my programme?
  • All course material, including online modules and written assignments
  • Unlimited personal tutor support with online sessions
  • Dedicated student support
  • Access to an online community learning forums
  • Assignment marking and feedback
Am I eligible for this programme?

You are eligible if you meet our stipulated entry requirements.

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