Business Development Strategies

Sales and Marketing

Unit Code
Level 5
Distance Learning
Class Room
Unit Code
Level 5
Distance Learning Fee
Face to Face Fee
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Total Fee £1600

£2360 (£1600 during the tuition waiver period)

Please see the Tuition Fee section to see if you are eligible for a scholarship.
Course Overview

The course will allow for learners to work in a team to investigate new business formats and a feasibility assessment for a potential knowledge-based product or service opportunity identified by the team. This might be undertaken for a new income stream within an existing business or for a new enterprise. The core course material will focus on Refining an Idea, Research and Presenting the Plan. All learners will be involved with refining the idea and individual learners will be responsible for doing market research, building a finial plan and creating an operational plan.

The aim of this course is to provide the learner with the knowledge and skills to research a market and plan a development strategy such as the launch of a new business model, new enterprise, product or service line. Learners will need to fully develop and pitch their business development strategy.

Course Content

Introduction to the module


  • What is business development?
  • Business Models
  • Business Plan
  • Sections in a Business Plan

Business developer Tool-kit

  • Introduction
  • Strategy and strategic management
  • The business environment
  • Resources and organisation design
  • Value creation
  • Identifying opportunities using TOWS matrix

Crafting Business Plan

  • Introduction
  • The marketing plan
  • The organization plan
  • The financial plan
  • Implementing the business plan

Strategic Management in Business Development

  • Introduction
  • Linkage between business planning and Marketing, Finance, HR and Operations
  • Internal and external threats
  • Opportunity matrix
  • Conducting primary and secondary research in identifying opportunities
  • Resource planning for external threats

Business Models

  • Introduction
  • Identifying different business models
  • How business models support strategy
  • Legal structure
  • Operations

Sales and Success Metrics

  • Introduction
  • Drafting a sales plan
  • Sections in a sales plan
  • Identifying key metrics of success
  • Key metrics Vs Vanity metrics
  • Patents

Crafting Pitch Decks

  • Introduction
  • What is a pitch deck?
  • Deck structure and sections
  • Sample fundraising decks
  • Raising capital or internal support

SMART Objectives

  • Introduction
  • Specific: Making your goals specific
  • Measurable: Defining metrics that are measurable
  • Attainable: Making sure the goals are achieved within a certain timeframe
  • Relevant: Aligning goals with long-term objectives
  • Time-based: Setting realistic deadlines and prioritizing tasks
Learning Outcome & Assessment Criteria

1.  Analyse the role that planning has in developing new business streams

  1. Use the TOWS matrix to identify a response to a future opportunity or threat
  2. Identify the business planning links between marketing, finance, HR and operations

2.  Conduct research into demand and assess market potential

  1. Produce an ‘opportunities matrix’ that supports strategy development and responses to external threats
  2. Use primary and secondary research to define the size of an opportunity
  3. Identify both tangible and intangible resources that exist and those required to support a development strategy

3.  Prepare a business model and present a business sales plan

  1. Develop a business model to support a development strategy
  2. Produce sales measures and key success factors
  3. Prepare and deliver a pitch to raise support and finance for a development strategy
  4. Take feedback on their development strategy and make improvements
  • The assessment strategy for this course is designed to test all the learning outcomes.
  • Learners must demonstrate successful achievement of all learning outcomes to pass the course.
Assessment Marking Criteria


Citizens of the following countries are eligible for a 50% scholarship upon writing a personal statement. All scholarships are to be approved by the Academic Board. The list of countries are: Sri Lanka, Indonesia, Philippines, Bhutan, Morocco, Vietnam, Papua New Guinea, Laos, Cambodia, India, Nigeria, Ghana, Bangladesh, Laos, Myanmar, Pakistan, Nepal and South Africa. Please talk to your student counselor and ask for the Coupon Code to get the 50% Tuition Waiver.

  • The assessment criteria for a pass will be presented with the summative exercise.
  • Further information and guidance on the assessment will be made available through the tutor.
Unit Pass Requirements

To pass the unit a 40% overall grade must be achieved.

Frequently Asked Questions
What is included in the cost of my programme?
  • All course material, including online modules and written assignments
  • Unlimited personal tutor support with online sessions
  • Dedicated student support
  • Access to an online community learning forums
  • Assignment marking and feedback
Am I eligible for this programme?

You are eligible if you meet our stipulated entry requirements.

Standard ROUTE

Easy Monthly Payments


Access to LMS

Easy 12 instalments

Complete in 12 months

Unlimited tutor support

Requires submitting 1 assignment per month



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Complete in 6 months

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Access to LMS

No monthly payments

Complete at your own pace

Priority support

Unlimited tutor support

Dedicated counselor

No additional bank charges

Career guidance & advise

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