B2C E-commerce Strategies

Sales and Marketing

Information Technology Management

Unit Code
Level 5
Distance Learning
Class Room
Unit Code
Level 5
Distance Learning Fee
Face to Face Fee
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Total Fee £1600

£2360 (£1600 during the tuition waiver period)

Please see the Tuition Fee section to see if you are eligible for a scholarship.
Course Overview

This course aims to provide learners with knowledge of business to consumer e-commerce. This includes the concepts and techniques used in mobile e-commerce and ticketing, the psychology of marketing, artificial intelligence (AI) in image recognition and social commerce.

Course Content

Introduction to the module

Introduction to eCommerce

  • Overview of eCommerce
  • Types of eCommerce
  • B2C eCommerce
  • Types of B2C model
  • Benefits of B2C eCommerce

Mobile eCommerce

  • What is Mobile eCommerce?
  • Types of Mobile Commerce
  • Benefits of Mobile Commerce
  • Location-based services in mobile eCommerce
  • Mobile Ticketing


  • eCommerce marketing
  • Types of eCommerce marketing
  • Why is it important?

Purchasing decision process

  • Purchasing decision process
  • Factors affecting buyer’s purchasing decisions
  • Internal and external impact on the buying decision

Eye-tracking Technologies

  • What is eye-tracking technology and its benefits?
  • What can you use eye-tracking for?

Image Recognition

  • What is image recognition and why does it matter?
  • What are the uses of image recognition?
  • Benefits from image recognition for eCommerce
  • Image recognition as a brand protection technology.

Social commerce

  • What is social commerce?
  • Social commerce platforms.
  • Elements and features of social commerce.
  • Impact of Pinterest, micro-influencers and in-app purchasing in social commerce.
  • Business benefits of social commerce
Learning Outcome & Assessment Criteria

1.  Understand the concepts and techniques used in mobile e-commerce and ticketing

  1. Create designs for mobile screens that demonstrate good practice in the use of fonts and graphics
  2. Analyse the use of location-based services in mobile e-commerce
  3. Create a mobile ticketing application that uses unique ticket verification

2.  Understand the psychology of marketing

  1. Analyse the factors affecting a buyer’s purchasing decisions
  2. Analyse the purchasing decision process
  3. Analyse the impact of internal and external influences on the buying decision
  4. Analyse the use of eye-tracking technologies in commerce

3.  Understand the use of artificial intelligence (AI) in image recognition

  1. Analyse the use of image classification in ecommerce
  2. Analyse the benefits of augmented reality versus virtual reality in e-commerce
  3. Assess the implications of using image recognition as a tool to find inappropriate content
  4. Analyse the way in which image recognition can help eliminate counterfeit products

4.  Understand social commerce

  1. Evaluate the elements and features of social commerce
  2. Assess the impact of Pinterest, microinfluencers and in-app purchasing in social commerce
  3. Analyse the features of different categories of social commerce
  4. Analyse the distinctions between Soldsie, eBay, Groupon, The Fancy and Kickstarter social commerce applications
  • The assessment strategy for this course is designed to test all the learning outcomes.
  • Learners must demonstrate successful achievement of all learning outcomes to pass the course.
Assessment Marking Criteria


Citizens of the following countries are eligible for a 50% scholarship upon writing a personal statement. All scholarships are to be approved by the Academic Board. The list of countries are: Sri Lanka, Indonesia, Philippines, Bhutan, Morocco, Vietnam, Papua New Guinea, Laos, Cambodia, India, Nigeria, Ghana, Bangladesh, Laos, Myanmar, Pakistan, Nepal and South Africa. Please talk to your student counselor and ask for the Coupon Code to get the 50% Tuition Waiver.

  • The assessment criteria for a pass will be presented with the summative exercise.
  • Further information and guidance on the assessment will be made available through the tutor.
Unit Pass Requirements

To pass the unit a 40% overall grade must be achieved.

Frequently Asked Questions
What is included in the cost of my programme?
  • All course material, including online modules and written assignments
  • Unlimited personal tutor support with online sessions
  • Dedicated student support
  • Access to an online community learning forums
  • Assignment marking and feedback
Am I eligible for this programme?

You are eligible if you meet our stipulated entry requirements.

Standard ROUTE

Easy Monthly Payments


Access to LMS

Easy 12 instalments

Complete in 12 months

Unlimited tutor support

Requires submitting 1 assignment per month



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Complete in 6 months

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Access to LMS

No monthly payments

Complete at your own pace

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Unlimited tutor support

Dedicated counselor

No additional bank charges

Career guidance & advise

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