Chartered Management Institute
This course is based on the CMI Accredited Undergraduate Diploma in Business Management, which is accredited by the CMI towards gaining the Foundation Chartered Manager status.
Learn how to build, test and pitch a viable business idea. This course gives ambitious early-career professionals and aspiring entrepreneurs the practical tools to design a compelling customer value proposition, map a business model and develop a strategy for turning an idea into a real commercial opportunity.

Most people with a good business idea do not know where to start. They have enthusiasm but lack the structured thinking to assess whether the idea is viable, who it is really for and how it will make money. This course fills that gap, giving participants a clear, practical process for turning an idea into a credible business concept.
Participants will learn how businesses create and deliver value through the Business Model Canvas, develop a clear customer value proposition grounded in real market needs, and explore how to identify and reach the right customers across different market segments. The course also examines how AI tools are reshaping opportunity identification, market research and business model testing, giving participants an edge in developing and validating ideas faster and more effectively than ever before.
This course is derived from LIBT's CMI-accredited Undergraduate Diploma in Business and Management. Participants who complete this certificate and wish to gain academic credit may submit the module assignment through LIBT's academic pathway. Completing the full diploma makes you eligible for CMI Foundation Chartered Manager status and provides direct entry into the final year of an undergraduate degree at one of LIBT's university partners.
Explain the core components of a business model and evaluate how successful businesses create and capture value.
Develop a clear and compelling customer value proposition for a new product or service.
Identify and segment target customers using practical market analysis tools.
Complete a full Business Model Canvas for a new or existing business concept.
Use AI-powered tools to research markets, test assumptions and refine business ideas.

This course is based on the CMI Accredited Undergraduate Diploma in Business Management, which is accredited by the CMI towards gaining the Foundation Chartered Manager status.

London Institute of Business & Technology is a member of the prestigious Association to Advance Collegiate Schools of Business (AACSB)

London Institute of Business & Technology is a full member of the Quality Assurance Agency for Higher Education (QAA).
On successful completion you may progress directly into:
The London Institute of Business and Technology (LIBT) is a British institution with over a decade of experience delivering professional and executive education to organisations and individuals across the world. We work with more than 200 companies globally, delivering programmes in the UK, UAE, Thailand, Bhutan, Sri Lanka, Jamaica, the Isle of Man and beyond. Our reach is international; our standards are uncompromisingly British.
LIBT has been delivering professional and executive education for over ten years. We have worked with organisations across the private, public and third sectors, from regional government bodies and development agencies to multinational corporations and financial institutions. Our programmes have been delivered across four continents, and our trainers bring deep practitioner experience to every cohort they work with.
We do not treat corporate training as a commodity. Every programme we deliver, whether to an individual learner or a cohort of fifty senior leaders, is held to the same standard: rigorous in content, practical in application and relevant to the challenges leaders face today.
LIBT is a full member of the Quality Assurance Agency for Higher Education (QAA), the UK's independent body responsible for safeguarding standards in higher education. This membership confirms that our programmes, processes and academic practices meet the standards expected of a recognised UK higher education provider - an assurance that matters to corporate clients evaluating training providers for senior and executive cohorts.
LIBT holds accreditation and endorsement from the UK's most respected professional bodies.
The Chartered Management Institute (CMI) accredits and endorses a range of LIBT programmes, confirming they meet CMI's standards for management and leadership education. Participants completing a CMI-accredited programme at LIBT become eligible for Chartered Manager status, one of the most widely recognised professional designations in management worldwide.
The Association for Project Management (APM) has recognised LIBT's Postgraduate Diploma in Project Management under its Pathway 2 Recognised Assessment for the Chartered Project Professional (ChPP) designation, placing LIBT among a select group of institutions whose assessment meets APM's professional standard.
For participants who wish to convert professional achievement into formal academic qualifications, LIBT's programmes provide direct pathways to postgraduate and undergraduate degrees at partner universities including the University of London, Coventry University, the University of Lancashire, the University of Portsmouth, the University of Essex, the University of Wolverhampton and Acacia University in the United States. Progression is based on each university's independent review of LIBT's programmes and outcomes.
Hear from the professionals who studied with LIBT, the skills they gained, the goals they reached, and the moments that changed how they work.
Register in minutes and start whenever suits you. If you would like to discuss the course, your delivery options, or how it fits into your development plan, our team is happy to talk it through beforehand.

