Business and Management
£2360 (£1600 during the tuition waiver period)
The Strategic Marketing module introduces learners to key marketing concepts, including market orientation, customer acquisition, market offering and design, positioning, brand management, and the customer experience. The module aims to develop learners' abilities to identify problems, analyse market-related opportunities, and develop effective strategies to reach audiences across different contexts. Learners will also gain an understanding of social and environmental responsibility, legal challenges, and other implications of professional marketing practice. By the end of the module, learners will be equipped with the knowledge and skills to critically analyse marketing concepts, formulate competitive branding and marketing strategies, and implement effective marketing solutions.
Introduction to Strategic Marketing
Analysis: Portfolio, Market, Competition and Customer in the MarketPlace
Frameworks of the Business Environment
Approaches to Identifying Problems
The Impact of Environmental and Social Responsibility
Developing and Implementing a Monitoring Strategy
1. Be able to identify personal skills to achieve strategic ambitions
2. Be able to manage personal leadership development to support achievement of strategic ambitions
3. Be able to evaluate the effectiveness of the leadership development plan
4. Be able to advocate an employee welfare environment that supports organisational values
Citizens of the following countries are eligible for a 50% scholarship upon writing a personal statement. All scholarships are to be approved by the Academic Board. The list of countries are: Sri Lanka, Indonesia, Philippines, Bhutan, Morocco, Vietnam, Papua New Guinea, Laos, Cambodia, India, Nigeria, Ghana, Bangladesh, Laos, Myanmar, Pakistan, Nepal and South Africa. Please talk to your student counselor and ask for the Coupon Code to get the 50% Tuition Waiver.
To pass the unit a 40% overall grade must be achieved.