Business and Management
£2360 (£1600 during the tuition waiver period)
The course will investigate underlying models, techniques and theories that underpin marketing and can contribute to strategic objectives. It will also provide learners with a critical understanding of the marketing function within complex organisations.
Introduction to the module
Brief overview of marketing analytics
Marketing Activities perspective metrics
System of metrics and marketing dashboards
Creating and using marketing dashboards
1. Be able to understand the relationship between the marketing plan and strategic objectives
2. Be able to produce a strategic marketing plan
3. Be able to promote the marketing plan in support of strategic objectives
Citizens of the following countries are eligible for a 50% scholarship upon writing a personal statement. All scholarships are to be approved by the Academic Board. The list of countries are: Sri Lanka, Indonesia, Philippines, Bhutan, Morocco, Vietnam, Papua New Guinea, Laos, Cambodia, India, Nigeria, Ghana, Bangladesh, Laos, Myanmar, Pakistan, Nepal and South Africa. Please talk to your student counselor and ask for the Coupon Code to get the 50% Tuition Waiver.
To pass the unit a 40% overall grade must be achieved.