Business and Management
£2360 (£1600 during the tuition waiver period)
The "Marketing Principles and Practice" module offers a comprehensive exploration of marketing strategies, techniques, and institutions, each examined from the distinctive viewpoints of consumers, distributors, and manufacturers. This engaging course delves into various aspects of marketing, encompassing its fundamental concepts, functional operations, and organisational structures in both retail and wholesale businesses. Participants will delve into crucial topics such as distribution channels, market research, advertising, marketing costs, pricing, cooperative marketing, as well as relevant legislation, regulations, and emerging trends. By the end of this module, learners will acquire valuable insights into the multifaceted world of marketing, empowering them to make informed decisions and develop effective strategies that resonate with diverse stakeholders in today's dynamic business landscape.
Introduction to the module
Fundamentals of Marketing
Marketing Strategy and Global Markets
The significance and nature of marketing research
Integrated Marketing Communication and Pricing
Distribution Channels and Product Management
Introduction to digital marketing
The role of branding and its influence on consumer behaviour
1. Understand marketing terminology, marketing fundamentals, and marketing theories
2. Demonstrate the capacity to analyse a marketing programme critically from the consumer's and marketing practitioner's perspectives, considering ethical concerns
3. Communicate marketing concepts clearly and in an organised manner, both orally and in writing
4. Illustrate an awareness of the relationship between marketing and other business disciplines within an organisation
Citizens of the following countries are eligible for a 50% scholarship upon writing a personal statement. All scholarships are to be approved by the Academic Board. The list of countries are: Sri Lanka, Indonesia, Philippines, Bhutan, Morocco, Vietnam, Papua New Guinea, Laos, Cambodia, India, Nigeria, Ghana, Bangladesh, Laos, Myanmar, Pakistan, Nepal and South Africa. Please talk to your student counselor and ask for the Coupon Code to get the 50% Tuition Waiver.
To pass the unit a 40% overall grade must be achieved.