Business and Management
£2360 (£1600 during the tuition waiver period)
The "Entrepreneurship and Business Models" module offers a transformative journey for learners, empowering them to assess, construct, and implement both new and existing business models. This module is grounded in cutting-edge business models and research, incorporating innovation strategy to provide a comprehensive and contemporary approach. Participants will be exposed to an integrated framework that encompasses the essential elements of business model content and design processes. The unit's primary objective is to equip learners with the skills to strategically analyze, ideate, and develop business models effectively. Designed for aspiring entrepreneurs, those seeking to manage venture-backed startups, or professionals in management consulting or corporate settings, the module covers a diverse range of topics, including strategy, marketing, entrepreneurship, organisational design, and finance. By the end of this module, learners will be well-prepared to embark on entrepreneurial endeavors, manage innovative startups, or contribute significantly to business growth and success in a dynamic and ever-evolving business landscape.
Introduction to the module
Introduction To Business Model
Customer Value Proposition
Market Segmentation and Strategy
Business Model Canvas
Pitching and Presenting Business Models
Implementation of Business Models
Ethics and Sustainability in Business Model Innovation
1. Learn the fundamentals of the business model innovation and entrepreneurship through a combination of theory and practice and direct experience with existing businesses
2. Understand and assess an entrepreneurial process and the critical components of a business model, such as the significance of the customer value proposition
3. Learn about customer value propositions and how to find your target customers
4. Describe the components of the business model canvas
Citizens of the following countries are eligible for a 50% scholarship upon writing a personal statement. All scholarships are to be approved by the Academic Board. The list of countries are: Sri Lanka, Indonesia, Philippines, Bhutan, Morocco, Vietnam, Papua New Guinea, Laos, Cambodia, India, Nigeria, Ghana, Bangladesh, Laos, Myanmar, Pakistan, Nepal and South Africa. Please talk to your student counselor and ask for the Coupon Code to get the 50% Tuition Waiver.
To pass the unit a 40% overall grade must be achieved.