Business and Management
£2360 (£1600 during the tuition waiver period)
The "Business Development and Customer Relationship Management" module is a comprehensive exploration of managing interactions with customers and company contacts across marketing, sales, and service functions, spanning all distribution channels. The central aim of customer relationship management (CRM) is to foster strong and lasting connections with customers. Throughout this module, learners will gain invaluable insights into creating and executing CRM-driven relationship marketing strategies. Topics such as relationship marketing, analytical and collaborative CRM, the factors contributing to failed CRM deployments, and the pivotal role of CRM in marketing management will be extensively covered. By the end of this unit, participants will be equipped with the expertise to build and nurture successful customer relationships, leveraging CRM tools and techniques to optimize business development and ensure sustained customer satisfaction and loyalty in today's competitive market landscape.
Introduction to the module
Introduction to CRM
CRM Processes and Cycle
Effective Customer Interaction
CRM Strategic Planning
Emerging Trends in CRM
CRM Implementation and Maintenance
1. Understand fundamental customer relation management (CRM) concepts and goals for sustainable business development
2. Understand the relevant processes and cycle of CRM and can apply the CRM process and cycle to interact with customers effectively
3. Develop CRM strategic planning skills and evaluate service quality and CRM policies
4. Utilise the new trends in CRM, including automation, internet-based CRM, and e-commerce
Citizens of the following countries are eligible for a 50% scholarship upon writing a personal statement. All scholarships are to be approved by the Academic Board. The list of countries are: Sri Lanka, Indonesia, Philippines, Bhutan, Morocco, Vietnam, Papua New Guinea, Laos, Cambodia, India, Nigeria, Ghana, Bangladesh, Laos, Myanmar, Pakistan, Nepal and South Africa. Please talk to your student counselor and ask for the Coupon Code to get the 50% Tuition Waiver.
To pass the unit a 40% overall grade must be achieved.